One Hare, Three Holes

Regret to hear one of my colleagues go down in business. Worst than that he does not want to restart in business again and plan to work in another city. Indeed, Proverbs says, "Be sure you know the condition of your flocks, give careful attention to your herds; for riches do not endure forever, and a crown is not secure for all generations." We are taught to protect the interests of our business carefully, thoroughly and carefully. Feng huan an advisory from the Chinese prime minister once said, "a loopy hare has three holes to survive." Feng huan idea is people should prepare for the difficult period when the luck is being aligned to them. Proverbs version says it like this, " "Four things on earth are small, yet they are extremely wise:……. Coney are creatures of little power, yet they make their home in the crags;” Coney or hare does not have only one hole for escaping from their predator, but it has another two holes for him to survive.

Business development should follow this rule. Make three holes to survive in the difficult period. Trends business is tend to be flooded all the resources to promote the core business, without ever thinking about diversification (development of new business lines). Indeed, for the first time starting a business, all capabilities has to be use for developing our core business (main business). But after the business has grown, it's time to do diversification. This is usually related to the core business that has been developed. For example for a business instant noodles plant, the development is to build a factory of raw material, namely wheat plant. As is often said by stock broker, "Never put all eggs in one basket." Indeed, the development of business will not be liked in a high way compare than doing diversification, in part because of resources directed to other areas, but this will make the bumper when business slowdown .

Competition in business at this time is more strict. The opening of mini market in every housing complex in the near future, make the traders have to be diligent and engaged in business. My father also have this strict competition. But because he is focusing of goods sold is a specific fish that is salted, he does not feel competed by the mini market. Also my Mother-in-Law, keep standing in front of them, as she knew that there is no use to compete with mini market, he focuses on cake ingredient, free consultation and how to make a cake. Imagine all Wonorejo village buys to make a cake from her, it is a good business.

In fact there is no competition in the business, (see my post, "The Sky Is The Limit" - Blue Ocean Strategy), there is a way to improve our service we have offered. Make customers feel being served well. Dr. Deming taught how to improve the quality of the service that we provided. Four steps Deming conducted continuously in a round, will improve the quality of our services. Here is Deming Four Steps:
1. PLAN: plan, what should be done, when, and who should do, how it should be done and using what?
2. DO: do, implement what they have planned.
3. CHECK: Make the assessment, whether the activity has achieved the expected results.
4. ACT: Improve planning based on information obtained in the checks.
Repeat the four steps above, until it has achieved service standard that we expected.


Just like a wise hares,we started our first secure hole with the company I work for in IT Outsourcing. Then we began to dig the second secure hole by establishing Happy Holy Kids Kindergarten in Graha Raya. Third hole, we tried to dig store "BJM Jaya" but it has been closed because the owner needs to use it. So now we're preparing to dig a new secure hole
Okay, happy struggling in the business and be a wise hare. (OBS)