While disassemble the collection tracks of my Sunday School song, I found a song "Little Lamb". This song is my favourite and I remembered I often sing it for my child, even when he still in the womb.
Here is the lyric:
Little lamb, little lamb
Lost on the mountain
Come, Shepherd
Taking the little lamb
Little lamb get lost because he lost guidance when he is on the top of the mountain. Indeed, in the top of the mountain, it is so quiet, not many are able to reach to the top.
After climbing the mountain to find grass mountains (see posting on the mountain pasture / start new business), now when we have it in the top of the mountain. Find the grass is truly fresh. New business that do not have competitors and produce a very large profit. But what should be done after the mountain peak is in the triumph of our business.
Proverbs says, "The wealth evaporate quickly and crown prince does not always become the property of their families. Therefore, keep the interests of your effort thoroughly. Note the circumstances of your flock; "
Look carefully your business interest, meaning the full attention, carefully and thoroughly.
One of the strategies outlined for them in the strategy "blue ocean".
The core strategy is ignoring the competition, set in the heart that there will always have empty space in which we do not need to do in competitions. In other words, find the customers that have not yet been touched / affordable - a broad ocean (ocean blue), but the open market without competitors in it.
There are 5 steps that need to be done:
1. Find opportunities in the market that has not been.
2. Ignore the competition - focus attention on the market
3. Give 'new value' / added value to the customer
4. Separate 'value' page, the price cut strategy
4. Sharpen strategy that is focused on the "differentiation and a low cost prices.
This strategy is done properly and accurately by the "Nokia", one of the leading mobile phone producer. At the time of start hp 'booming', common people also want to use the phone. And in fact there is no handset that is easy to use. This is the market is really wide and almost have no one step into this market.
By doing the right survey, conducted R & D to produce a handset that can be used by anyone, even children can use them. Then company issued Nokia 5110, hp which is very simple, cheap and easy to use. Nokia even this type well be knows as "Handphone a million people", because almost all people use this handset at the time.
One is the mountain again ... been conquered. As the expression on the "The Sky Is The Limit!" There are still many mountains that have not been conquered, many have not been forded the sea, the sky is limit. (OBS)
Thursday, July 2, 2009
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